Advantages of Full Color Flyers

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Many small businesses choose advertising flyers when they need an easy, low-cost marketing piece. For the best results, full color flyer printing is the way to attract the most attention.


Flyers can be used for attracting attention to events such as store grand openings, fundraisers, local charity events, political rallies, offering discount coupons or providing information. Effective, eye-catching advertising flyers do not have to be expensive.

Commercial printers offer more sophisticated design options and even flyers specific to different industries and occasions. They also provide a higher quality printing than that you can obtain from a home ink jet printer.

Here are just a few of the advantages that full color flyer printing offers:

Advantage No. 1: Full color advertising flyers catch the eye much more easily than black and white flyers. With full color flyer printing, your images will draw a viewer’s eye like a child to candy. Using printing techniques such as full bleed and printing on a gloss coated paper will make your advertising flyers look that much more enticing.

Advantage No. 2: Branding is easy when you use full color flyer printing. Without your brand stamped on every marketing tool you use, your company will go unnoticed.  Incorporate your brand colors into your flyer, being careful not to use too many colors. Stick with two to four at the most so as not to overwhelm readers with too much activity. Never forget your logo. Place this in a spot where it can be easily noticed so that consumers have a symbol with which to associate your company.

Advantage No. 3: Contrary to popular belief, professional full color flyer printing is comparable in price to black and white printing on your office ink jet or laser printer.  Businesses forget about those hidden costs such as the toner, the drum, and paper when using their inkjet to print black and white advertising flyers. And then there’s the time spent loading the printer with paper, printing, and folding each flyer.

At BullsEye Printing, you can get many more options for the same or even lower costs as in-office printing. We offer valuable timesaving services, and the more you order, the less you pay per flyer. 

We can even offer you mailing services!

Contact us today for a quote!